For Now, McCain Has The TV-Ad Scene to Himself

Wall Street Journal by Laura Meckler | Jun. 2, 2008 (News Report)

The message is economics and the state that has seen the most spending on ads so far is Ohio.

Sen. McCain, the Republican candidate for president, is also on the air in Michigan, Pennsylvania, Iowa and West Virginia, all battleground states in recent campaigns....Sen. McCain has spent $1.5 million in the past 60 days, most of it in the last month, according to data from the Campaign Media Analysis Group. Full Story »

Posted by Beth Wellington

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Kate Bacon
3.2
 by Kate Bacon - Oct. 1, 2008

The writer doesn't know much about ad placement or frequency of message, which are both elemental in an on-air TV campaign. The comparisons of amounts spent from W in 2004 and McCain now appears to show a small McCain war chest emptying itself earlier for TV spots. Nice to have some info on prime time placement and perhaps if there were a comparison between the cost of an ad in 04 and now to see if it's in line.

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