While Democrats Battle on, McCain Makes News

What did change noticeably in the media's campaign narrative last week was the role of presumptive GOP nominee John McCain. After largely being treated as a bystander to the Democrats' battle for weeks, he emerged...as a significant or dominant newsmaker in 41% of last week's campaign stories [v.s.] Obama...(62%) and Clinton...(43%)... As recently as...May 5-11, McCain was registering...at a mere 12%. Full Story »

Posted by Beth Wellington

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Review

Beth Wellington
4.1
by Beth Wellington - Oct. 1, 2008

Pew offers a fact-filled look at media trends each week. This week on On McCain, the report says, "When you add up the story lines that directly involved McCain—the foreign policy fight, the Rev. John Hagee flap, his health records, the GOP veepstakes, and the lobbying controversy—they add up to one-third of last week’s campaign stories. McCain’s central role in the campaign narrative last week seems to reflect both his and the press’s sense that even if the Democratic race is not officially over, the general election campaign has begun. It also suggests that exposure is not always a reflection of wanted or positive attention."

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4.1

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4.5
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5.0
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