Why Facebook Is Even Bigger than You Think
Facebook is the precursor of something I'm calling mass interpersonal persuasion...Facebook takes very strong interpersonal influence dynamics -- the way people persuade each other face-to-face in small groups with peer pressure, reciprocity, flattery -- and allows those to be used on a mass scale because your social networks are built in. Friends influence friends, who influence friends, and that keeps rippling out. They can reach people very quickly for ... Full Story »
Posted by Beth Wellington
