Why Facebook Is Even Bigger than You Think

Facebook is the precursor of something I'm calling mass interpersonal persuasion...Facebook takes very strong interpersonal influence dynamics -- the way people persuade each other face-to-face in small groups with peer pressure, reciprocity, flattery -- and allows those to be used on a mass scale because your social networks are built in. Friends influence friends, who influence friends, and that keeps rippling out. They can reach people very quickly for ... Full Story »

Posted by Beth Wellington
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Posted by: Posted by Beth Wellington - May 20, 2008 - 3:20 PM PDT
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Edited by: Beth Wellington - May 21, 2008 - 11:19 AM PDT

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Beth Wellington
4.3
by Beth Wellington - Oct. 1, 2008

Interesting interview with Stanford professor BJ Fogg on the psychology of social networking.

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Naomi Isler
4.0
by Naomi Isler - Oct. 1, 2008

Okay - 'I'm a stranger and afraid in a world I never made....' But while touting the way Facebook may indeed be changing the world of communications, the article ignores the potential dangers of this type of medium. If 'information' spreads so quickly and so widely, then 'disinformation' or 'propaganda' obviously can go the same route. This is troubling.

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Josh Constine
4.4
by Josh Constine - Oct. 1, 2008

This article was a very informative deep synthesis of why there is so much research to be done into the psychology of Facebook. BJ Fogg explains his point with eloquence yet without resorting to too much jargon. Many who think of Facebook as a childish waste of time or something confined to certain demographics will get an eye opener on how Facebook is actually a new communication medium with far reaching influence on how humans behave in one-on-one and one-on-many interactions.

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joel darnauer
2.6
by joel darnauer - Oct. 1, 2008

I'm a big fan of BJ's work, but I wished that this story would have some more depth or at least some facts. The claim that facebook is the biggest thing ever seems like hyperbole without evidence.

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Dong Liu
3.5
by Dong Liu - Oct. 1, 2008

Good article, but Facebook isn't the greatest thing ever. I think the drawback of those Facebook classes is that they tend to blow up people's egos and narrow their vision. Personally I think Myspace is better, at least there is Myspace TV to help random people getting famous on the internet.

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  • Stanford Persuasive Technology Lab Pending

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    Posted by Beth Wellington