While the recession-proofness of social media is a case study in the making, the idea that social applications can thrive in tight economic times because they are a cost-effective, precise way for companies to interact with customers and prospective customers, is right on the money - quite literally. Full Story »
Posted by Beth Wellington
The writer writes not only about his company but the general industry concluding that "The convergence of behavioral intelligence, distributed advertising models, and micro-markets is helping to create a sweet spot for widgets." He is the CEO of Userplane and a Senior Vice President of AOL which acquired userplate in August 2006. His company makes a communications widget that adds chat and other services to sites, as well as provides a large advertising network.
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