Designing better choices

The director of food services for a big-city school system hatches an interesting idea: If she changes the arrangement and display of school food, will it alter kids' decisions about what to eat?

Without modifying menus, she decides to place the desserts first on the cafeteria line in one school, last in another and on a separate line altogether in others. She varies the location of other foods as well. The results are dramatic. Simply by ... Full Story »