This story brings attention to a potentially important change in medical opinion, and it sounds sensible, but the treatment here is very superficial. It uses very simple metaphors and allusions, rather than attempting scientific rigor and showing us some of the research.
This article reaches out to the public because of its controversial idea of this being the "first stem cell transplant". It is a very interesting take on the idea of just waiting a few more seconds before cutting the umbilical cord. I think this technique was very effective because it related this "something new" to a very big controversial topic. Since stem cell research has such notoriety I think this article will influence the public because they will take what they know about the stem cell debate and apply it here.