While I agree with the author's main contention that the media acts from "a herd mentality," and possesses "a healthy dose of cognitive dissonance which allows well-established memes to survive repeated collisions with countervailing facts,' this piece would have been better if there was more factual evidence offered to support the assertion.

The point that big media preconceived memes distort the presentation of new facts and information is important for understanding media biases. The author exhibits one bias by not mentioning Kucinich himself. The primary meme bias operational in big corporate media is the intentional selection of right wing rich white corporate types to be the people deciding on and presenting the news. The filter of the presenter may dominate the filter of the memes, even if those memes were developed by the biased media.

This opinion piece has merit, as it even-handedly critiques the media. However it does not really adequately bring out the wide variations in major media coverage of the candidates. The Republicans all fared worse than the Democrats, of course, due to the fact that most media organizations are aligned with the Democratic party. Thus hit pieces run regularly in the N.Y. Times against Romney and now McCain, but little is provided there about the faults of the Democrats. Thus on the whole this piece is rather shallow in its analysis.