Q&A: Battelle talks blog roll-ups, Google, and Federated Media's future
By federating together with a lot of other like sites, they get better access to terms and deals from large companies like Google or Microsoft.
The core of that is that we work with a select group of really high-quality sites that are independent; and it's in our interest to help them stay that way. Particularly last year, everyone was running around talking about how cool the idea of a roll-up was: "We'll buy a bunch of these sites and stick them ...
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