Ad spending moving from portals to search, entertainment sites
The share spent on portals dropped from 24 percent in 2006 to 19 percent, while search share rose to 31 percent from 28 percent, vertical sites rose to 39 percent from 37 percent, and spending on ad networks was flat at 11 percent. More dollars went to the top 5 ad networks. Full Story »
Posted by Tish Grier
