Where Obama's Health-Care-Reform E-Mail Strategy Went Wrong

Advertising Age by Michael Bush | Aug. 24, 2009 (News Analysis)
E-Mail Masters Stumble on Health Care but Offer Lessons for Marketers

Zain Raj, CEO of Havas' Euro RSCG Discovery, said he doesn't believe it was an innocent mistake; the Obama team simply acted like many major brands do...

Steve Cone, chief marketing officer at Epsilon, said there is no upside for the administration in just spamming people. "I wouldn't assume they did this intentionally," Mr. Cone said....

But Stuart Ingis, partner at Venable, a leading consumer-protection, marketing and advertising law ... Full Story »

Posted by Beth Wellington

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Randy Morrow
2.9
 by Randy Morrow - Aug. 24, 2009

In noting the shut down of the tip box used to collect health care misinformation the inclusion of the line:"John Cornyn, a Republican senator from Texas, alleged that Mr. Obama was using the e-tip box to collect names" seems out of place and not really related, and I interpret it as a partisan jab thrown in just to show there was somebody questioning that manner of information dispersal.

The article contains some good suggestions for maintaining good relations with customers/clients on the receiving side of the email list.

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Randy's Rating

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