Where Obama's Health-Care-Reform E-Mail Strategy Went Wrong
Zain Raj, CEO of Havas' Euro RSCG Discovery, said he doesn't believe it was an innocent mistake; the Obama team simply acted like many major brands do...
Steve Cone, chief marketing officer at Epsilon, said there is no upside for the administration in just spamming people. "I wouldn't assume they did this intentionally," Mr. Cone said....
But Stuart Ingis, partner at Venable, a leading consumer-protection, marketing and advertising law ...
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