"You Don't Understand Our Audience"

"One might have thought that the television industry, with its history of rapid adaptation to technological change, would have become a center of innovation for the next radical transformation in communication. It did not. Instead, the United States is arguably more isolated and less educated about the world than it was a half-century ago. Full Story »

Posted by Russ Wellen

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Bruce Sims
by Bruce Sims - Oct. 1, 2008

Yes, because it IS a first hand person account; however, such exposure is way past overdue. Anyone with half a brain left knew long ago that Newton Minnow's comment that 'tv is a vast wasteland' was correct in 1961 and nothing has changed. As Michel Franti wrote in 1991: "One nation under god has turned into one nation under the influence of one drug (chorus) Television, the drug of the nation Breeding ignorance and feeding radiation T.V., it satellite links our united states of unconsciousness apathetic therapeutic and extremely addictive the methadone metronome pumping out 150 channels 24 hours a day you can flip through all of them and still there's nothing worth watching T.V. is the reason why less than ten percent of our nation reads books daily why most people think Central America means Kansas socialism means unamerican and apartheid is a new headache remedy absorbed in its world it's so hard to find us it shapes our mind the most maybe the mother of our nation should remind us that we're sitting too close to... (chorus) Television, the drug of the nation Breeding ignorance and feeding radiation T.V. is the stomping ground for political candidates where bears in the woods are chased by grecian formula'd bald eagles T.V. is mechanized politic's remote control over the masses co-sponsored by enironmentally safe gases watch for the PBS special it's the perpetuation of the two-party system where image takes precedence over wisdom where sound bite politics are served to the fastfood culture where straight teeth in your mouth are more important than the words that come out of it race baiting is the way to get elected Willie Horton or will he not get elected on... (chorus) Televison, the drug of the nation Breeding ignorance and feeding radiation T.V., is it the reflector or the director does it imitate us or do we imitate it because a child watches 1500 murders before he's twelve years old and we wonder how we've created a Jason generation that learns to laugh rather than abhor the horror T.V. is the place where armchair generals and quarterbacks can experience first hand the excitement of video warfare as the themesong is sung in the background sugar sweet sitcoms that leave us with a bad actor taste while pop stars metamorphosize into soda pop stars you saw the video you heard the soundtrack well now go buy the soft drink well, the only cola that I support is a union C.O.L.A. (cost of living allowance) on... (chorus) Television, the drug of the nation Breeding ignorance and feeding radiation Back again, "new and improved" we return to our irregularly programmed schedule hidden cleverly between heavy breasted beer and car commmercials CNNESPNABCTNT but mostly B.S. where oxymoronic language like "virtually spotless" "fresh frozen" light yet filling" and "military intelligence" have become standard T.V. is the place where phrases are redefined like "recession" to "necessary downturn" "crude oil" on a beach to "mousse" "civilian death" to "collateral damages" and being killed by your own army is now called "friendly fire" T.V. is the place where the pursuit of happiness has become the pursuit of trivia where toothpaste and cars have become sex objects where imagination is sucked out of children by a cathode ray nipple T.V. is the only wet nurse that would create a cripple on...

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Very good
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