The Failure of Oregon's Cigarette Tax: a Postmortem

PR Watch by Anne Landman | Nov. 12, 2007 (Editorial)

The November 6, 2007 election brought a stinging defeat to Oregon's cigarette tax increase. The proposal aimed to raise the state's cigarette tax by 84.5 cents a pack to pay for health insurance for about 100,000 additional poor Oregon children who currently have no coverage. Measure 50, as the tax was called, went down by a wide 60-40% margin. Full Story »

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by Matthew Reibel - Oct. 1, 2008

The last paragraph of this article sums it up best, "the tobacco industry still wields tremendous influence at the ballot box when it decides to get involved in elections. It also reminds us that tobacco companies and their surrogate PR companies are still nothing short of masterful at manipulating how people think about their products, and the issues surrounding them." Interesting, well written and cited article.

Matthew posted this story.