Google's Response to Facebook: "Maka-Maka"

Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename "Maka-Maka" inside the Googleplex (or, perhaps, "Makamaka").

Maka-Maka encompasses Google's grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader ... Full Story »

Posted by Fabrice Florin
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Posted by: Posted by Fabrice Florin - Oct 29, 2007 - 11:50 PM PDT
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Fabrice Florin
3.7
by Fabrice Florin - Oct. 1, 2008

Informative post about rumored developments at Google, which is looking to catch up with Facebook in the social networking space. Because of the confidential nature of this information, the sourcing for this piece is hard to verify, but TechCrunch has a good track record in this area. Helpful context on the potential significance of this development, as quoted here: "The real killer app for Google ... is to turn every Google app into a social application without you even noticing that you’ve joined yet another social network."

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