Facebook Got Its $15 Billion Valuation -- Now What?
A big challenge for Facebook will be the fact that users of social networks tend to click on ads much less than, say, search-engine users do. But Li points out the big money is in ads which put a brand in front of impressionable consumers. The more data Facebook can give back to brand advertisers -- for example how certain demographics behave on the site -- the more valuable its platform could become. Full Story »
Posted by Kaizar Campwala
