Facebook Got Its $15 Billion Valuation -- Now What?
A big challenge for Facebook will be the fact that users of social networks tend to click on ads much less than, say, search-engine users do. But Li points out the big money is in ads which put a brand in front of impressionable consumers. The more data Facebook can give back to brand advertisers -- for example how certain demographics behave on the site -- the more valuable its platform could become. Full Story »
Posted by Kaizar Campwala
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