Green power

How California's PG&E is transforming itself into the very model of a modern utility company.

This energy company has risen from bankruptcy to become one of the planet's most prestigious - and profitable - brokers in green power. Wrapped in the mantle of environmentalism and touting the virtues of saving kilowatts, planting trees, and driving electric cars, the 155-year-old, $12.5 billion behemoth these days is acting less like a robber baron than a Silicon Valley venture capitalist. Full Story »

Posted by Kaizar Campwala
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Subjects: Business, Sci/Tech
Member Tags: puff piece PG&E PR
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Posted by: Posted by Kaizar Campwala - Sep 26, 2007 - 9:43 AM PDT
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Mike LaBonte
3.6
by Mike LaBonte - Oct. 1, 2008

It's difficult to establish that a company like PG&E has gone green, but this story does a fair job. Just a few more environmentalist/scientist viewpoints would have helped.

See Full Review » (11 answers)
Kaizar Campwala
4.0
by Kaizar Campwala - Oct. 1, 2008
See Full Review » (2 answers)
Dave Grossman
3.8
by Dave Grossman - Oct. 1, 2008

An interesting look at one big player's involvement in alternative energy generation. It would be a much better article if it presented more context of what other big power monopolies are doing.

See Full Review » (7 answers)
Christpher Vaughan
2.9
by Christpher Vaughan - Oct. 1, 2008

No. This is more of a PR gambit, corporate hagiography of the worst sort. It skips past the so-called origin of RG&E's rebirth (a little tale featuring Enron, gaming of the system by GOP-protected energy traders, and the tipping dominoes that led to to Democratic Gov Grey Davis' ouster by recall), as well current controversies such as PG&E's efforts to keep power generation eforts going in poor areas of San Francisco, and SF's potential competition with PG&E over potential municipal power generation. Barely mentioning the latter, it fails to note that PG&E, while indeed doing many things more progressively than its industry peers, is in a reactive position, forced by others in its domain to compete on the level of green power, ... More »

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