Bruce Rossmeyer, Harley-Davidson empire builder, dies in motorcycle crash in Wyoming -

Orlando Sentinel by Ludmilla Lelis Ludmilla Lelis | Jul. 31, 2009 (News)

Bruce Rossmeyer staked his claim as the world's largest Harley-Davidson dealer, amassing an empire of 15 dealerships and stores across the nation, including his crown jewel, Destination Daytona off Interstate 95.

He made his face and name synonymous with motorcycles on TV commercials and massive highway billboards. Using his blockbuster persona, he promoted Daytona Beach's Bike Week and his favorite charities.

On Thursday, Rossmeyer died ... Full Story »

Posted by Juliet Sallette

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Subjects: Extra
Topics: Southeast
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Posted by: Posted by Juliet Sallette - Aug 8, 2009 - 2:30 PM PDT
Reviewed by: Juliet Sallette (review)
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Edited by: Juliet Sallette - Aug 8, 2009 - 2:30 PM PDT

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Juliet Sallette
3.4
 by Juliet Sallette - Aug. 8, 2009

This is a very impt story. ALthough it is tragic, I feel that the writer could have used more stats about motorcycle related deaths in this story. It was a great oppty to show why mandatory helmt laws are impt. This was an icon that died on a motorcycle accident. Citing stats and the issue on helmet safety would have been appropriate for this article.

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