Pitching Prescriptions and Patient Empowerment
The pharmaceutical industry in the United States and worldwide is a big business. That's why its critics (and now some Wall Street analysts too) call it "Big Pharma." In the United States last year, the pharmaceutical industry grossed $275 billion. To put this figure into perspective, consider that the American people spent more on pharmaceutical drugs than they did on new cars last year.
Product "promotion" is key. No doubt you have noticed ...
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