Entrepreneurs Question Value of Social Media - WSJ.com
Marketing via Facebook, Twitter Yields Results for Some, Others Say It's Overrated; 'Hype Right Now Exceeds the Reality'
But Mr. AvRutick's experience may be the exception, rather than the norm. In its short lifetime, social media—services like Facebook and Twitter—have become popular marketing tools for small firms due to the low cost and easy-to-use format. Some entrepreneurs say they're highly effective, but new evidence suggests otherwise. Full Story »
Posted by Kaizar Campwala - via Wall Street Journal (Most Emailed), Kaizar Campwala (f)
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